Searching for a Great Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that website to help you bring in money, it must be very well written. Unless you are a skilled copywriter yourself, you will want to employ a copywriter to compose the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Apparently, not all copywriters are the same. Some copywriters are insanely incredibly gifted. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Read on to find out how to know the difference.
Does the copywriter have a site of his or her own? Any copywriter that wouldl ike to write web copy needs to have a web site that houses their biography, their resume, some samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they claim to be able to help you with the one you are putting up? Pay attention to the copy used on this web site also. If you discover several mistakes, this is a bad sign.
How favorably do you respond as you are going over the copywriter's own web copy? This involves more than simply noting errors in grammar and syntax. Does the text cause you to experience any kind of emotional reaction? Does the web site copy make you like the writer? Does it make you want to follow up and discover more about the writer? Does it make you feel like you have to hire the writer straightaway? Does it make you want to run the other way? Does the website copy cause you to feel mad? These are all important reactions and you must heed to them.
Do some background research on the copywriter. Try to look for reviews on online forums and third-party websites. It's extremely likely that the only reviews you will come across on the writer's website are going to be glowing. Do a search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Look closely at these reviews and recommendations. Ask the copywriter to give you a couple of references. Be sure that you follow up and actually make contact with those references so that you can obtain an honest opinion here from them.
Be sure you spend some time poring over the samples given by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially crucial if the copywriter states he or she is an expert in a particular field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have lots of options available to you when you're trying to determine whether or not to pay for a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.